Smell shirt dating
Studies in humans have shown that women prefer the scent of men who are genetically different from them, too.Smell Dating aims to take that research to the next level. Wysocki was hesitant to say that the service could be 100 percent effective because he did not know how the project leaders determined which scents to send to a potential mate.
Smell Dating ("the first mail order dating service") relies on a famous 1995 study where men wore the same shirt three days in a row, and then women rated how much they enjoyed their smell.
The women didn't have any other cues than the stinky shirts.
The researchers found women were most attracted to shirts worn by men whose immune system genetics were most different from their own.
The sender also receives swatches of shirts worn by others to smell and determine which scent they like.
If two people like one another's smell, Smell Dating provides contact information for both parties.