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Mobile local search is a technology that lets people search for local things using mobile equipment such as mobile phones, PDAs, and other mobile devices.
Spoken prompts guide the users through the local directory to find an entry.
The service may include fallback to a live operator if the speech technology has difficulty understanding what they are looking for, or a 'silent agent' may assist the speech recognition software.
Mobile local search may be screen-based using the keypad and display on the mobile device, or voice-based using spoken commands that are interpreted by a speech recognition application.
Screen-based search using the keypad to enter search terms into a form on the mobile screen is the most common access method today.
In some cases, a small application on the mobile device undertakes the first part of speech recognition, breaking down the utterance into a series of elementary components or 'phones', and then sending the phones over the data channel to a server application.
Multimedia-based search will be prevalent as a hybrid form of both "voice-based" and "screen-based" search that will establish a time-memory tradeoff in the implementation process of fast-evolving mobile equipment.
But the user has to enter search terms using a small keypad typical of most mobile devices, with results displayed on a small screen.
Mobile local search satisfies the need to offer a mobile subscriber spontaneous access to near-position services and information such as businesses, products, events, restaurant, movie theatre or other local information.
Mobile local search is the search and discovery of persons, places, and things within an identifiable space defined by distinct parameters. Today they include social networks, individuals, cities, neighborhoods, landmarks, and actions that are relevant to the searcher’s past, current, and future location.
Although GPS-enabled devices are not prevalent yet, industry experts show that consumers are demanding mobile local search now, with an expected growth of 91% from 2007 to 2011.
As a consequence, there is a gap in this opportunity that can be cleverly addressed by mobile operators and service providers with access to the SS7 layer.